“Discover Central Europe” B2C data driven online marketing campaign in the USA and Canada II

The aim of this tender is to provide all services related to the preparation, implementation and subsequent evaluation of a destination campaign with measurable objectives for the Discover Central Europe group (Hungary, Poland, Czechia, and Slovakia) on the US market and Canadian markets. The campaign’s goal is: • Increase awareness of Central Europe as a connected, multi-country destination during pre Christmas season • Generate engagement with travel-interested audiences in the U.S. and Canada during pre-Christmas season. • Drive consideration and intent for future travel. • Ensure equal visibility and representation of Poland, Czechia, Slovakia, and Hungary